Campaigns gone wrong
Campaigns are an essential tool for increasing awareness and supporters for your cause. If done well, they can be incredibly powerful. But if done badly… you can end up being called a ‘terrorist’ on the streets of Melbourne!
Campaigns are an essential tool for increasing awareness and supporters for your cause. If done well, they can be incredibly powerful. But if done badly… you can end up being called a ‘terrorist’ on the streets of Melbourne!
A recent report on the Australian aid program shows the importance of always choosing words very carefully!