It’s been a week of reflection over here. Picking up silly errors that we should have noticed before publication, working out why certain social media content soared and others failed. And it came after my last post on handling disappointment in communications.
So I thought I would launch a series of posts on how to avoid the most common mistakes – how to be the most effective communicator you can be.
This isn’t a groundbreaking topic, obviously. There are no shortage of articles and blogs talking about common mistakes that people make in communications, especially social media. Almost every communications or social media or marketing blog or website will have a version of this somewhere in their archives.
You might think this is just another one of those same-same posts, another bunch of posts on “common mistakes and how to avoid them”.
But its not.
I’m not talking to a company trying to tell their wares, or someone trying to drive traffic and get ad clicks and likes.
I’m talking to you, the entrepreneur and the non profit trying to get their voice heard in a sea of equally important voices.
The small business or the entrepreneur trying to be found.
Over the next little while, I will look at common communication mistakes – not just social media, but all media, and why these are a problem for you and your emerging business or non profit. And then, obviously, what you can do to try to minimise them.
They include things like going to where your audience is (which means knowing where they are!), constantly reviewing and adapting your approach for success, and targeting your content for your audience and message.
So stay tuned over the next few weeks while I talk about how to avoid common mistakes many people make in their communications and what you should watch out for!